MITSUBISHI

ready when you are

MITSUBISHI

ready when you are
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can you make a single car commercial for 40 countries?

The new Mitsubishi Outlander PHEV. It was our task to put it on the map – the global map, that is! So we needed to find a global theme.

ready when you are

Using the theme, we developed a world-ready film for the Paris Motor Show. We then cut three commercials of various lengths from the film, which could be shown in every country.

the making of

A commercial like this needs a ‘making of’, of course. Although we filmed in Slovenia, it sometimes felt like a Hollywood production: with a Russian arm-camera car, low loaders, rain machines and drones.