The new Mitsubishi Outlander PHEV. It was our task to put it on the map – the global map, that is! So we needed to find a global theme.
Using the theme, we developed a world-ready film for the Paris Motor Show. We then cut three commercials of various lengths from the film, which could be shown in every country.
A commercial like this needs a ‘making of’, of course. Although we filmed in Slovenia, it sometimes felt like a Hollywood production: with a Russian arm-camera car, low loaders, rain machines and drones.