True ideas has been the creative and strategic partner of Unilever's Lipton Ice Tea for more than three years now. With our integrated brand, media and channel strategy based on the 'Live the Brightside' theme, we've succeeded in creating huge impact for the brand, year after year.
You might have some yourself: the yellow Lipton sunglasses, which have become iconic. We've developed lots of styles to help Lipton Ice Tea grow its fan-base. They've proved a hit every year, and over a million people have worn them already.
With the events calendar to hand, we draw up the brand's strategic framework together, so that we can then develop the creative plans: from campaigns linked to the UEFA European Championship to festival activations and shop floor promotions, and a whole range of things besides.