Hero

mini-factory on wheels

Hero

mini-factory on wheels
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Hero Cassis

hey, anyone up for a cassis?

When sales of your bestselling 'Cassis' soft drink take a small dip, it's time to remind everyone of just how good it tastes.

if people won't come to the factory...

Once you've tried it, you're hooked, so we decided that the time was ripe for a mass sampling campaign. To show that Hero uses real fruit, we built a mini-factory on wheels. As people tried the drink, they could also see how it's made.

Bes Bes Bes
Hero Cruising Hero Cruising Hero Cruising Hero Cruising Hero Cruising

cruising with cassis

We came up with a smart route that covered all the Dutch hotspots, and took the Hero mini-factory on a summer tour through the Netherlands.

Hero Kermis

do it again!

A factory on wheels shouldn't be a one-hit wonder, so Hero took it on tour again for the launch of its coconut water brand: cruising with coco!

Hero Kermis