When sales of your bestselling 'Cassis' soft drink take a small dip, it's time to remind everyone of just how good it tastes.
Once you've tried it, you're hooked, so we decided that the time was ripe for a mass sampling campaign. To show that Hero uses real fruit, we built a mini-factory on wheels. As people tried the drink, they could also see how it's made.
We came up with a smart route that covered all the Dutch hotspots, and took the Hero mini-factory on a summer tour through the Netherlands.
A factory on wheels shouldn't be a one-hit wonder, so Hero took it on tour again for the launch of its coconut water brand: cruising with coco!